Off-page SEO
What is Off-page SEO?
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.
It’s one of the essential parts of a successful SEO strategy.
Why is Off-page SEO Important?
Think about off-page SEO as building your site’s reputation.
And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T).
One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations. Which means:
Off-page SEO is not only important—it plays a major role in your site’s ability to rank.