On-page SEO
What is On-page SEO?
On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
Search engines like Google look at the page’s content to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results.
Why is On-page SEO Important?
Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. And if the page is relevant and useful, Google serves it to the user.
In other words, Google pays attention to on-page SEO signals when ranking pages. The Google algorithm is always changing, but Google continues to prioritize user experience. Google recommends focusing on “people-first content.”
Meaning creating valuable content that matches user intent is more important than ever.